Digital Product Sales Tracker Spreadsheet (Etsy + Gumroad + Payhip Template)

Sellers running digital products across Etsy, Gumroad, and Payhip run into the same wall eventually: a spreadsheet built for one platform breaks the moment a second one is added, because each platform’s export uses different column names, different fee formats, and different date formats.

Here’s a structure that holds up across all three without becoming a project of its own.

Core columns every platform needs

• Date of sale — normalize to one format (YYYY-MM-DD) regardless of what each export gives you.
• Platform — Etsy, Gumroad, Payhip, or whatever else. This is the column everything else pivots on.
• Product name — keep this consistent across platforms even if the listing titles differ slightly, so you can group “the same product” sold in different places.
• Gross sale price — what the customer paid, before any fees.
• Platform fee — the cut the marketplace takes. Etsy and Gumroad both itemize this on their sales exports; pull the actual number rather than estimating from the headline percentage, since fixed per-transaction charges change the effective rate at different price points.
• Payment processing fee — often separate from the platform fee. Not every export lists this separately, so check what you’re actually getting per platform.
• Net — gross minus platform fee minus processing fee. This is the number that matters.

Where each platform’s export lives: Etsy’s is under Shop Manager → Finances → CSV export. Gumroad’s sales CSV comes from your Sales dashboard and includes a fee breakdown per transaction; Gumroad’s Subscribers export is a separate CSV from a separate dashboard — don’t assume one export covers both. Payhip’s transaction history exports from the Payhip dashboard’s Sales tab.

A tracker like this earns its keep the moment you’re comparing platforms, not just reporting on one. Sellers who build this before switching platforms — rather than after — are the ones who can say with a number, not a feeling, whether a move actually paid off.

If you’re specifically comparing Gumroad against Payhip before adding or dropping a platform, the fee side of this gets more precise fast.